Life At Protiviti

Dominique DiFalco

Creative & User Experience Manager, New York

It was 2024, and her team was facing a massive website redesign for a client with nearly 5,000 pages. A traditional content audit – page by page, manual, subjective – would take half a year. That bottleneck didn’t sit right with Dominique DiFalco, Creative & User Experience Manager. With her background in technology and marketing, she felt the nagging push of curiosity: Is there a better way to do this?

So she dove in.

“Instead of doing things the usual way, I wanted to see if we could build something smarter, faster, and more meaningful.”

From Curiosity to Breakthrough

Dominique who had only been with Protiviti a few years, began experimenting with Microsoft Power Automate, building a prototype that graded content against qualitative metrics like brand values and voice. It worked beautifully… until it worked too well.

In just two days, Dominique – testing, refining, pushing – accidentally burned through every AI credit allocated to both Protiviti and parent company Robert Half.

“It’s funny now,” she said, “but in the moment? Panic.”

Yet the incident had a silver lining: Instead of shutting the project down, leadership backed it.

Dominique was given her own Power Automate instance, and her own designated AI credits. The prototype became official. She kept going.

Building Something Bigger

When Protiviti rolled out its proprietary enterprise AI platform, Protiviti Atlas, later that year, Dominique and a teammate in India, Jatin Sharma, rebuilt the tool in Python and Anaconda – faster, more scalable, more sophisticated.

The results spoke for themselves. A six month content audit turned into five weeks. Insights that used to come from scattered spreadsheets were now organized into powerful dashboards. The tool was ready for clients. Immediately, client feedback was exceptionally positive.

The content intelligence platform offers clients macro level patterns across thousands of pages, and micro level insights into individual content pieces. This full ecosystem perspective helps clients see what’s performing, what’s trailing behind, and what’s unexpectedly resonating – sometimes pages they didn’t even realize were still live.

More importantly, because the tool automates the heavy lifting, Dominique spends less time crunching data and more time interpreting it into actionable insights clients can apply their content marketing strategies.

In March 2025, the team secured a provisional patent, followed by the full patent filing in late 2025. The inventors officially named on the application include Dominique, as well as Managing Director Alex Weishaupl and Associate Director Julia Berchtold.

An Innovator Powered by Care

Dominique’s approach is rooted in understanding clients’ needs – whether they bring a full content strategy team or need someone to guide them step by step. Her goal is always the same:

Build trust. Build confidence. Build something better than what existed before.

At its core, however, Dominique’s innovative mindset – the chance to step back and ask if something could be done better – is central to who we are and how we work at Protiviti.

The patent decision will arrive in due time. But one thing surely won’t change before then: Dominique will keep asking the simple question: “Is there a better way?”

Want to learn more? Explore Protiviti’s culture of innovation; reach out to see how we can collaborate; or connect with Dominique to celebrate her remarkable journey. At Protiviti, resilience and fresh thinking thrive—and you could be part of what’s next.

Discover Protiviti Digital | Connect with Dominique DiFalco

More stories of our people

Sofia Palacios: Originally from Venezuela, found consulting through a Protiviti mentorship, which led to an internship and a successful full-time role. Her dedication to learning, growth, and team support exemplifies Life at Protiviti.

Champaigne Powell: As a senior recruiter on Protiviti’s recruiting team, Champaigne spends a lot of her time working closely with students at Historically Black Colleges and Universities (HBCUs).

Lindsey Higgins: Since transitioning from a contractor to a full-time employee, Lindsey has thrived at Protiviti. “Everyone has taken me under their wing and genuinely supported me,” she says. “I’ve never felt that way in a company before.”

Aimee Bhakthavachalam: Aimee journey at Protiviti showcases her relentless drive for growth and innovation, tackling client data challenges, embracing new skills, and committing to continuous learning, problem-solving, and excellence.

Bart Bradley: Bart's journey at Protiviti exemplifies visionary leadership and innovation. Tasked with creating the Americas Delivery Center, he embraced new ideas, built a strong foundation, and cultivated a team that delivers consistent excellence.

Nick Ciafardini: Nick combined his passion for sports and data analytics to help develop an app that improved golfer Matt Fitzpatrick's game. This project showcased how technology and collaboration can drive success in sports performance.

Chintan Thakkar: Chintan’s journey from teen immigrant to Managing Director in Dallas embodies the essence of collaboration at Protiviti. His story of bridging gaps and uniting diverse perspectives showcases how collaboration drives our success.

Joshua Cloud: Manager Joshua excels in cybersecurity at Protiviti while leading diversity efforts through BEING Men, fostering a culture of inclusivity.

Brittany Parker: Brittany drives recognition programs that elevate employee morale and client experiences, fostering a culture of gratitude and innovation across the global team.

Keeva Stuart: Keeva’s dedication to pushing creative boundaries to deliver efficient solutions for clients and her belief in the strength of teamwork elevate the firm’s capabilities and enhance client outcomes.

Aimee Mills: Aimee embodies the values of Life At Protiviti by pursuing leadership growth through INSPIRE and driving community impact with the Women’s Global Education Project, showing a commitment beyond business to prioritise care for all.

Cara Sylvers: As Associate Director in IAFA and President of BEING, Cara Sylvers fosters an inclusive culture while delivering client-centric strategies at Protiviti.

Branson Brade: Manager in Technology Consulting at Protiviti, guides clients in evaluating Business Continuity programs. He emphasises team integration and mutual respect for successful client engagement.

Sydney Brown: A Senior Consultant at Protiviti in Tampa, drives client success through innovative solutions, process enhancements and an enduring commitment to inclusion.

Ken Thomas: Managing Director at Protiviti, drives business transformation through strategic leadership, inclusion and innovative solutions.

Chenell York: Chenell cares about delivering exceptional experiences. Through work with clients and internal teams alike, Chenell is focused on pioneering innovative, impactful solutions.

Kenisha Babwah: Kenisha was looking for a clear career trajectory, variety, and a way to further her passion for cybersecurity. She hit the mark when she joined Protiviti's Managed Security Services & Security Operations.

Michael Jacobs: Michael initiated a transformative hackathon at Protiviti, fostering learning and innovation. This event drew 500+ employees globally, enhancing skills in cryptocurrency and transaction monitoring.

Jessica Wang: For Jessica, it’s all about connections. By building strong, collaborative relationships for our clients and with her peers, she helps drive successful enterprise business solutions, fosters innovation and drives long-term impact.

Rich Miller: Rich blends his passion for innovation and creation with his extensive tech expertise to deliver AI solutions for clients via Protiviti’s AI Studio.

Craig Burgon: Craig is a driving force in Protiviti’s digital transformation. As an early adopter of Gen AI tools, he now plays a key role in increasing adoption across teams and delivering impactful client solutions.

Ryan O’Shea: Ryan understands the importance of asking the right questions. His journey from intern to consultant in lender due diligence highlights the value Protiviti places on curiosity to drive both personal growth and client success.

Kevin Kong: Based in Los Angeles, He is a Risk and Compliance Analytics leader at Protiviti. He merges data-driven strategies with actionable insights to deliver impactful solutions that drive client success.

Jeremy Wildhaber: Jeremy is a leader in Internal Audit Tech Enablement, driving automation, AI, analytics, and audit tools for audit and compliance teams.

Merlin Eck: Merlin connects business and technology, driving innovation and efficiency at Protiviti through his unique ability to bridge these two worlds.

Molly Aganza: Molly iss passionate about keeping people – and Whale Sharks – safe. Whether securing end-users or aiding research in the Maldives, Molly embodies our commitment to Care through meaningful impact.

BB Bynum: BB makes learning an experience—not a checkbox. A dynamic leader at Protiviti, she empowers people to lead, grow, and show up fully, creating programs that fuel performance and drive real client impact.

Kalabe Haile: Kalabe doesn’t just build AI solutions—he creates momentum by delivering smart, scalable solutions that transform client operations and unlock new value.

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