mHealth: How Mobile Apps Can Help Health Plans Improve Consumer Engagement and Facilitate Behavior Change

Skills and Scale
mHealth: How Mobile Apps Can Help Health Plans Improve Consumer Engagement and Facilitate Behavior Change

The ubiquity of mobile devices seemingly knows no bounds. Nearly every person today is using a mobile device to check mail, surf the web, update social networking profiles, play games, shop online, watch videos, chat with friends, pay bills, and more. In fact, more that 130 million people in the United States now own a smartphone, and these devices have become so embedded in society that "44 [percent] of cell owners have slept with their phone next to their bed because they wanted to make sure they didn't miss any calls, text messages, or other updates during the night." The tablet population is also growing: More than 30 percent of Internet-enabled households in the United States now have a tablet computer.

 

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