Money Well Spent? Capturing AI’s Elusive ROI

Board Perspectives — Issue 189

2 min read

In this edition of Board Perspectives, we welcome Dennis Chookaszian, former CEO, CFO and COO of CN Insurance Companies. He teaches an AI course at the University of Chicago Booth School of Business and spends a lot of time advising business leaders about AI strategy and usage.

  • Protiviti Managing Director Chris Wright, Global Leader, CFO Solutions and Business Performance Improvement, sat down with Chookaszian to discuss AI’s elusive ROI.
  • Capturing AI ROI can be tricky, even for the best-intentioned CFOs, who are implementing AI at a rapid pace. For insights from their conversation, a video Q&A and a podcast are available.

In brief

  • As companies spend time, energy and capital on AI ecosystem tools that ramp up their AI engagement across the organization, ROI gets much more difficult to capture. That’s where CFOs will play a much more critical role.
  • Too many organizations jump into AI without a clear understanding of the business problem they’re trying to solve. Trying to keep up with the Joneses is not a winning strategy.
  • AI deployment often requires organizations to develop custom metrics tailored to their specific goals and industry, which can be resource-intensive and subjective.

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Board Perspectives, from global consulting firm Protiviti, explores numerous challenges and areas of interest for boards of directors around the world. From environmental, social and governance (ESG) matters to fulfilling the board’s vital risk oversight mandate, Board Perspectives provides practical insights and guidance for new and experienced board members alike. Episodes feature informative discussions with leaders and experts from Protiviti and other highly regarded organizations.

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