ASUG EIM Conference 2017
If you're thinking about your organization's next data steps, then you need to be at 2017 ASUG EIM Conference. Now in its 13th year, this popular Signature ASUG Event (formerly known as ASUG Data Governance Conference) is dedicated to the people, processes, and technology involved in data governance and management. Hear about the hottest SAP solutions for EIM, including SAP Data Services and SAP Information Steward, as well as the organizational support and processes you need in your EIM role. Featuring customer stories, solution demos, and road maps, ASUG EIM Conference provides the content you need to succeed in the evolving world of data management and data governance.
Protiviti Associate Director Victor Montana will be presenting with customer Hillary Bliss, National Vision.
Tuesday, November 7
10:30 AM - 11:30 AM
See Your Customers More Clearly: Maximizing Data in an Omnichannel Environment
In a world where every customer interaction must be seen as a learning opportunity, using data to understand consumer preference can deliver a significant ROI to your business. Learn how the fastest-growing optical retailer in the U.S captures, manager, and analyzes its customer data collected across multiple channels. This session also covers how a foundational data model and long-term view into data management pays dividends, enabling a successful brand strategy that builds loyal consumers.