The COO’s firefighting mandate: Extinguishing costs while igniting growth

5 min read

2026 Executive Perspectives on Top Risks and Opportunities

COOs face a sharp dual challenge: keeping the organization efficient while finding new avenues for growth amid volatility, supply-chain vulnerability, and accelerating technology change. Protiviti’s global Executive Perspectives on Top Risks and Opportunities Survey, reflecting input from 1,540 global, cross-industry board members and C-suite executives, highlights where operational leaders see the strongest opportunities in AI, partnerships and revenue diversification, and which risks pose the greatest threat to near-term performance. The findings underscore the urgency of speed, visibility and modernization across the enterprise. Read the full report to see how your peers are prioritizing investments and strengthening the resilience of their operations.

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Where operations leaders see the greatest growth opportunities over the next two to three years

Momentum is building, and COOs are zeroing in on emerging opportunities that could redefine competitive advantage over the next few years.

68 %

Revenue potential

61 %

Ecosystem development

49 %

Geographic expansion

Based on a five-point scale assessing agreement/disagreement. 
Percentages reflect sum of "Agree completely" and "Agree somewhat" responses. 

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Discover our full catalog of insight briefs for additional research findings and expert commentary related to the 2026 report on Top Risks.

FAQs

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How can I identify where AI will deliver the strongest operational lift in the next 24–36 months?

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COOs see AI as a top growth enabler, especially for expanding organizational capability without inflating costs. AI-related investment priorities are focused on managing data and cybersecurity risks (27%), equipping the workforce to realize value (25%), and embedding AI into offerings (25%). Protiviti helps leaders integrate AI into core operations, modernize supporting systems, and prepare teams to adopt AI at scale.

What operational areas offer the highest near-term potential for growth?

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Surveyed COOs cite revenue potential (68%), ecosystem development (61%), and geographic expansion (49%) as their strongest opportunities over the next two to three years. These priorities increasingly rely on supply-chain transparency, AI-enabled decision-making, and faster execution. Protiviti supports organizations in building the visibility, data foundations, and operational readiness needed to unlock these growth levers.

Which risks should COOs be preparing for most urgently?

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The top five near-term risks are cyber threats (#1), third-party risks (#2), and legacy operations and IT unable to meet performance expectations (#3). Operational leaders are also concerned about emerging AI risks and shifting global trade policies. Protiviti helps organizations strengthen cyber resilience, manage supplier exposure, and modernize core systems that currently constrain operational performance.

How are COOs prioritizing investments across technology, data, and operational infrastructure?

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COOs plan to invest most heavily in data privacy (42%), cybersecurity (39%), and infrastructure modernization (34%) over the next three years. Additional priorities include improving supply-chain visibility, advanced scenario planning, strategic sourcing, and automation. Protiviti helps leaders advance these programs across operations, technology, data, and risk to build long-term resilience.

How can I reduce exposure to third-party and supply-chain disruptions?

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COOs rank third-party risks as the #2 near-term risk, driven by tariff pressures, supplier credit and solvency concerns, and limited visibility into third- and nth-party relationships. These conditions increase the likelihood of supply disruption and make it harder to anticipate vulnerabilities across global networks. Protiviti helps organizations strengthen supplier transparency, mitigate third-party risks and build more resilient supply-chain structures.

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