Industry Insights - Consumer Products & Retail

This July, discover why now is the time for CFOs to lead with long-term strategy as cost pressures rise, and hear from former P&G CMO Jim Stengel and Protiviti’s Jen Friese, on how a customer-first mindset builds trust in uncertain times.

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Featured Insights

Former Procter & Gamble Global CMO Jim Stengel: A Hyperfocus on Customers Builds Trust in Tough Times

In this VISION by Protiviti interview, Jim Stengel, former Global Marketing Officer at Procter & Gamble and host of The CMO Podcast, joins Protiviti’s Jen Friese to discuss how a hyperfocus on consumers drives brand trust and loyalty. 

Despite today’s challenges, Stengel says, “It’s a great time to be a marketer.”

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Prioritize Cost Optimization Over Cost Cutting to Achieve Meaningful Results

As cost pressures mount, CFOs have a critical opportunity to expand their strategic influence across the business. Rather than relying on outdated cost-cutting tactics, today’s leaders must adopt a forward-looking mindset focused on sustainable cost optimization, balancing short-term needs with long-term resilience.

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