Architecture Firm Connects Salesforce to Revenue Growth

An education-focused architecture firm set out to modernize Salesforce but quickly recognized the need for a broader revenue transformation. Protiviti helped the organization connect strategy, governance, revenue processes, data and technology into a more integrated revenue system. The result was stronger visibility across the opportunity-to-revenue lifecycle, improved confidence in pipeline and forecast reporting, and a scalable operating model to support future growth.

Client snapshot

Client

Education-focused architecture firm.

 

Challenge

Regional processes limited revenue visibility.

 

Our approach

Salesforce-enabled revenue system transformation.

 

Impact

Stronger forecasting, governance and growth visibility.

 
CRM modernization became the catalyst for a more connected, scalable revenue system — from opportunity identification to revenue realization

The challenge

Following organic growth and acquisitions, the client faced inconsistent pursuit processes, incomplete data, disconnected systems and limited confidence in pipeline and forecast reporting.

CRM modernization became the catalyst for a more connected, scalable revenue system — from opportunity identification to revenue realization

Our approach

Protiviti helped align leadership, standardize revenue processes, improve data governance and position Salesforce as an enabler within a broader integrated revenue operating model. By treating CRM modernization as part of a broader revenue system transformation, we aligned multiple regions around a common revenue management process, which improved confidence in pipeline and forecast reporting, reduced duplicate records through enhanced governance practices, and created a scalable operating model capable of supporting future growth.

Impact

With Salesforce serving as the foundation of a connected revenue ecosystem, leadership gained clearer forecasting insights while teams adopted more consistent processes and focused growth efforts.

95 %+

Record completeness goal exceeded

13000 +

Districts and funding opportunities analyzed

360 °

Connected opportunity through backlog lifecycle visibility

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Trusted strategic partner

As a Summit-tier Salesforce Consulting Partner with over 250 successful projects and 200+ certifications, Protiviti delivers agile, industry-tailored solutions backed by deep expertise and a global team. Our flexible delivery model, proven methodologies, and strong Salesforce alignment ensure clients realize rapid value, improved user adoption, and long-term success across their Salesforce investment.

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