Beth Adamo‑Lenhoff

Beth Adamo‑Lenhoff is a senior executive and trusted leader in Media & Entertainment, Technology, and Consulting, with a distinguished career driving revenue growth, building high‑performing organizations, and delivering transformational outcomes for global enterprises. She brings deep expertise across consultative sales leadership, deal development, and execution, with a strong track record of aligning business strategy with emerging technologies to create sustainable value.

Most recently, Beth served as Managing Partner at Cognizant, leading vision, strategy, and execution for flagship Media and Technology clients. She was instrumental in shaping Cognizant’s Generative AI thought leadership, developing client‑focused storytelling approaches that connected emerging AI and agentic models to real business impact. Her work with strategic partners, including Microsoft, contributed Cognizant’s Media Consulting Practice being named a Microsoft Partner of the Year Finalist in 2024 for GenAI Media and Telco solutions. She is also a co‑author of AI in Media, published in Technology Record Magazine Winter 2024.

Previously, Beth built and scaled consulting and systems integration practices from the ground up, launched new media products and services, and drove innovation across cloud‑based content production and distribution, AdTech, OTT platforms, immersive experiences (VR/AR), localization, and fan engagement platforms for sports teams.

Recognized for her collaborative leadership style, Beth is passionate about mentoring talent, fostering inclusive cultures, and developing future leaders.

Contributed Thought Leadership and Initiatives

• Micro Learning curriculum development w/ AI for the Life Long Learner
• MS Localization and Translation Services Solution with AI
• MS Ad Moderation utilizing Agentic Agents
• Rights and Royalties platforms development for Sports and Media clients
• Content Moderation for sports leagues

Areas of Expertise

• Cloud Transformation
• Agile Development
• AI / Agentic Solutions
• Fan Engagement
• Ecommerce, Monetization and Gamification Solutions
• Marketing and Brand/Franchise Management Solutions
• Sponsorship Development
• Ad Sales Transformation
• Rights and Royalties Solutions
• Outsourcing and Sustainment Service
• Digital Transformation
• Design Thinking
• Sports Industry Solutions

Education

• Cal State Northridge

Professional Memberships & Certifications

• Kellog Strategic Business Leader Program