CFO Role Expands Amid Pandemic, According to New Protiviti Survey

Press Release


Finance leaders increasingly looked to for guidance on how to allocate both digital resources and staff as companies navigate the remote environment


MENLO PARK, Calif., October 26, 2020 – Global consulting firm Protiviti has released the findings of its annual Finance Trends Survey, which reveal CFOs and senior finance executives are facing a growing list of responsibilities and demands from internal stakeholders as the pandemic has stress-tested the finance labour model in real time. More than 1,000 finance leaders participated in the global survey conducted in July and August 2020.

According to the study, the pandemic has served as a wake-up call to finance departments that were not already investing – or not investing enough – in cloud infrastructure as they struggled to shift to the remote and fragmented work environment. The study finds they did not have enough of their processes and data based in the cloud to support a seamless transition to remote work. Of those respondents who are CFOs and VPs of finance, 72% ranked cloud-based applications as a top priority to address over the next 12 months, and 17% ranked cloud-based applications as the most important finance priority for their organisations to address – a jump from 8% of respondents who indicated so in the 2019 survey.  

“Having the right technology infrastructure and cloud capabilities is now considered a baseline in order to operate effectively and efficiently and will continue to be as organisations move into a hybrid work environment,” said Chris Wright, a managing director and global leader of the firm’s Business Performance Improvement practise. “COVID-19 disruptions underscored the critical nature of a truly digital finance workforce and companies without advanced technologies and digital processes faced a difficult transition to remote work. We’re now seeing an increasing number of boards and CEOs tap their finance leaders for guidance about whether their organisation is allocating enough resources to their technology infrastructure.”

In addition, the survey identifies a shift toward CFOs embracing a new ‘future labour model,’ leveraging a blend of internal staff with external experts and services to better perform various finance activities. CFOs are increasingly outsourcing processes to managed services providers in order to equip their finance departments with the resources they need to be nimble and meet their growing responsibilities. According to CFOs and vice presidents of finance who participated in the survey, 18% of their finance organisations are relying on managed services providers and 29% are leveraging staff augmentation to support greater speed and agility for financial planning and analysis. 

“As organisations face unprecedented disruption, we are seeing finance departments increasingly turn to external partners to help deploy advanced technologies and provide in-depth expertise to meet the growing needs of their internal stakeholders amid a challenging and often disconnected environment,” said Wright. “CFOs will continue to play an integral role in developing a future labour model and ensuring their departments have the right talent and skills in-house, combined with the support of external service providers.” 

Top Five Priorities for CFOs and VPs of Finance

Survey respondents were asked to rate 17 finance areas on a 10-point scale, considering the importance to improve knowledge and capabilities in each of them over the next 12 months. Of those, the top five priority areas for finance organisations to improve were identified as the following:

  1. Security and privacy of data
  2. Enhance data analytics
  3. Changing demands and expectations of internal customers
  4. Cloud-based applications
  5. Challenges with regulations

The Protiviti survey report, titled “Finance Priorities in the COVID Era: Digital Dominance and Flexible Labour Models,” is based on a survey of 1,057 finance leaders worldwide, including CFOs, VPs of finance, directors and managers at both public and private companies across a range of industries. 

Survey Resources Available 

Key findings of the 2020 Finance Trends Survey are available for digital exploration on the survey’s web site – click here to access. Also available on the site is a PDF of the full survey report for complimentary download, in addition to an infographic and audio and video commentaries from Protiviti experts. On October 28 at 1:00 p.m. EDT, Protiviti will host a free one-hour webinar to discuss the most important survey takeaways and share finance leaders’ thoughts about the future, featuring Protiviti Managing Directors Andrea Spinelli, Ken Thomas and Wright. To join the webinar, please register here.

Über Protiviti Inc.


Protiviti ist ein global agierendes Beratungsunternehmen, das über umfassende Kompetenzen, individuelle Ansätze und einzigartige Kooperationen verfügt. Wir haben mehr als 80 Büros in über 20 Ländern und unterstützen führende Unternehmen dabei, der Zukunft mit Selbstbewusstsein zu begegnen. Protiviti bietet Lösungen in den Bereichen Finance, Technology, Governance, Risk und Internal Audit.

Protiviti wurde vom Fortune Magazine in den letzten drei Jahren als eine der „100 Best Companies to Work For®“ ausgezeichnet. Zu unseren Auftraggebern zählen mehr als 60 Prozent der Fortune 1000® und 35 Prozent der Fortune Global 500® Unternehmen. Zudem kooperieren wir mit kleineren, wachsenden Unternehmen, einschließlich derer, die einen Börsengang anstreben sowie mit Regierungsbehörden. Protiviti ist ein eigenständiges Tochterunternehmen von Robert Half (Bezeichnung an der New Yorker Börse: RHI). Robert Half wurde 1948 gegründet und ist Mitglied des S&P 500 Indexes.

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