Joan Smith is a Managing Director and leader of Protiviti Digital, which includes strategy, transformation, customer experience, creative and technology. Joan has 20+ years of applied experience across both the digital and customer landscape, guiding CMO’s and Digital leaders in transformational initiatives that drive improved experiences and growth.
Before joining Protiviti, Joan was a Managing Director leading Digital & Marketing Transformation with Accenture Interactive, where she led a practice focused on transformational digital, marketing, and experience-led projects across North America for Fortune 500 brands. Prior to that, she led Director of Customer Relationship Management and Database Marketing at Warner Bros.
Joan graduated from Babson College with degrees in Management, Finance and Entrepreneurial Studies.