Success With Generative AI Requires Balancing Risk With Reward

The big picture: When ChatGPT launched in November 2022, it took just two months to garner a record 100 million users and capture broad market attention. Business leaders are eager to realise the enormous potential that ChatGPT as well as other generative AI models can offer.

Our key insights: Business leaders need to understand both the risks and rewards associated with GenAI.

  • Given the potential disruptive impact of GenAI on businesses, it is imperative for leaders to actively engage with and experiment with this technology to stay competitive and adapt to the changing business landscape.
  • Despite the hype around GenAI, business leaders need to realise this technology is nascent and requires an awareness of and preparation for the associated risks. Some of these risks are still emerging, and only time will tell how the legal and regulatory landscape will evolve to mitigate or alter these prospects.
  • Consideration of ethics, governance, security, compliance and change management should form the foundation of any AI programme.
  • Policymakers must develop a governance framework that supports both scalability and flexibility, allowing consideration for each GenAI use case based on several key characteristics. Developed policies must be granular enough to address a variety of AI usage scenarios and avoid the hazards of a one-size-fits-all approach to governance.
  • Embracing emerging technologies like GenAI can enhance operational efficiency and help an organisation better meet the evolving needs and expectations of customers.
  • Moving forward requires fostering a culture of continuous learning and encouraging collaboration across teams to leverage GenAI technologies effectively and drive sustainable growth.

Realising GenAI’s promise: GenAI presents a wide range of opportunities for organisations to innovate, enhance customer interactions and streamline operations, which can fuel growth and enhance competitiveness. This technology supports numerous use cases that can be piloted today:

  • Insights and decision support: Analyse large volumes of data to create actionable insights that improve decision making.
  • Automation: Automate repetitive tasks, which reduces human error and increases velocity while also adapting to change.
  • New business models: Fuel new business opportunities, such as creating interactive products or new services.
  • Risk management and compliance: Monitor changes in regulations, as well as validate compliance, while also taking the necessary action to mitigate violations.

The bottom line: With GenAI, it all comes down to finding the right balance between risk and reward to uncover the benefits the technology can offer.

Go deeper: Read more about the best practices and steps that need to be taken to leverage GenAI successfully.


Leslie Howatt
Leslie is a managing director, and Protiviti’s technology consulting solution and diversity, equity, and inclusion lead. She specialises in digital and technology strategy as well as transformational change with over 25 years’ experience across consulting, industry, and ...
Ghislaine is a managing director and leader in technology consulting and business performance improvement. She has over 20 years of applied experience across strategy, transformation, and delivery, guiding CIOs, CFOs, CDOs and CISOs in transformational initiatives that ...
Rupesh Mahto
Rupesh is a senior director specialising in strategy, technology assessment and enabled execution, digital transformation, cloud migration, and application of emerging technology to business demands. He successfully leads interactions with CXO, focusing on increasing ...

The Director’s Playbook for Generative AI

So much has been written about generative AI (GenAI), it seems like a constant buzz inspiring both wonder and fear. But the value proposition is alluring. After witnessing OpenAI’s ChatGPT in action, Bill Gates said, “I knew I had just seen the most important advance in technology since the graphical user interface.”