Life At Protiviti

Embracing Global Collaboration

Trish Finnemore

Senior Director, Australia

Trish is Protiviti’s senior director for global marketing, responsible for marketing teams across offices in APAC and Europe. Based in Australia, a typical day for Trish includes speaking with colleagues in the U.S. in the morning, catching up with team members in Asia and India during the middle of the day, and checking in with colleagues in Europe before her day ends.

That’s quite a change from when she joined the firm in 2006. As she says, “With Teams and other virtual platforms, it is so easy now to collaborate. When I started at Protiviti, international dialing using audio conferencing services was the only way to connect with colleagues in other countries. Now we can operate as a truly global marketing team.”

 

"Through her collaboration with global marketing teams and her commitment to staying ahead of technological trends, Trish truly embodies the spirit of Life At Protiviti."

 

The Changing Global Marketing Landscape

It’s not the only change she’s seen during her time at Protiviti. B2B marketing has undergone significant changes during the last two decades, driven by technological, social and economic factors, and marketing at Protiviti has been no exception. When Trish first started at Protiviti, she was helping to run global print advertising campaigns in magazines and major daily newspapers. Online advertising was in its infancy, and LinkedIn had launched only three years prior. During that time, promoting Protiviti’s services meant spending much of the marketing team’s time, energy and budget on industry events and conference sponsorships.

The global marketing playing field is very different now, she says. The advent and proliferation of the internet, mobile devices, social media, cloud computing, artificial intelligence, and big data have transformed the way the marketing teams collaborate, communicate, interact, and deliver value to clients.

“Digital channels allow us to reach wider and more diverse audiences, personalise messages and offers, measure and optimise performance, and generate and nurture leads,” she says. “The explosive growth of social media has forced us to rethink the way we interact with clients, prospects, and peers, including the way we create and distribute content.”

The Future is AI

Trish believes the next frontier for marketers is generative AI and she leads a global working group on this topic. The group is currently looking at opportunities to leverage AI for SEO, content, design, translation, analytics and any aspects of their work that involve repetition and crunching data.

Navigating today’s B2B landscape is exciting and rewarding, but not without its challenges, she says. “Consulting is more crowded, competitive and commoditised than ever before. Developing a point of differentiation and demonstrating Protiviti’s unique value proposition is one area where we continually focus and fine-tune our marketing messaging.”

More stories of our people

Sofia Palacios: Originally from Venezuela, found consulting through a Protiviti mentorship, which led to an internship and a successful full-time role. Her dedication to learning, growth, and team support exemplifies Life at Protiviti.
Johana ten Hove: Tasked with expanding the Zurich practice to meet client needs, Johana stepped up to plate. By going out of her way to care for her clients, colleagues and practice, Johana’s story is a shining example of Life at Protiviti.
Aimee Bhakthavachalam: Aimee journey at Protiviti showcases her relentless drive for growth and innovation, tackling client data challenges, embracing new skills, and committing to continuous learning, problem-solving, and excellence.
Lindsey Higgins: Since transitioning from a contractor to a full-time employee, Lindsey has thrived at Protiviti. “Everyone has taken me under their wing and genuinely supported me,” she says. “I’ve never felt that way in a company before.”
Bart Bradley: Bart journey at Protiviti exemplifies visionary leadership and innovation. Tasked with creating the Americas Delivery Center, he embraced new ideas, built a strong foundation, and cultivated a team that delivers consistent excellence.
Nick Ciafardini: Nick combined his passion for sports and data analytics to help develop an app that improved golfer Matt Fitzpatrick's game. This project showcased how technology and collaboration can drive success in sports performance.
Champaigne Powell: As a senior recruiter on Protiviti’s recruiting team, Champaigne spends a lot of her time working closely with students at Historically Black Colleges and Universities (HBCUs).
Hendrik Sadie: Joined Protiviti UK in 2013, thrives despite Treacher Collins Syndrome and severe hearing loss. Originally from South Africa, he finds support at Protiviti, where the firm's inclusivity efforts have enabled his success.
Chintan Thakkar: Chintan’s journey from teen immigrant to Managing Director in Dallas embodies the essence of collaboration at Protiviti. His story of bridging gaps and uniting diverse perspectives showcases how collaboration drives our success.
Joshua Cloud: Manager Joshua excels in cybersecurity at Protiviti while leading diversity efforts through BEING Men, fostering a culture of inclusivity.
Rupert Fischer: A graduate consultant in the Protiviti London office, Rupert bridges his passion for consulting and client service with his commitment to the British Army Reserve.
Brittany Parker: Brittany Parker drives recognition programmes that elevate employee morale and client experiences, fostering a culture of gratitude and innovation across the global team.
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