Microsoft GM of Global Advertising: AI-driven personalisation will fundamentally reshape CX 2 min read In this VISION by Protiviti interview, Protiviti director Greg Hunter sits down with Carol Phillips Hutchinson, General Manager of Global Advertising at Microsoft, to discuss her more than 30 years at the firm leading a creative team that develops and articulates the overall advertising strategy worldwide, including AI-driven personalisation that will completely reshape the overall customer experience. Topics Technology Enablement In brief “We really look to lean into AI and other technologies to really help us move faster and scale.”“Our ability to really connect marketing with product now has increased substantially and it’s kind of a virtual feedback loop to really help us develop better products for our customer needs.”“Having leadership that does believe in marketing and does believe in the value of brand building is really paramount to the success of, I think, any marketing team.”In this interview:1:25 – The evolution of customers at Microsoft4:21 – Technology and pace of change challenges10:10 – Balancing brand and product13:24 – The next challenge for leadersTo learn more about our Microsoft consulting services, contact us. Leadership Karen Ko Karen has over 20 years of professional experience in leading complex, multi-country transformation projects for financial services clients in New York, London and APAC. Her expertise lies in partnering strategically with clients to innovate their business models and ... Learn More Featured insights BLOGS The Lakehouse Performance Boost: How Fabric’s Materialised Lake Views Save Time and Resources 6 min read Those who work in the data world, especially with a modern platform like Microsoft Fabric, are likely familiar with medallion architecture, where data is carefully moved from its raw bronze state to a cleaned and conformed silver layer and finally to... BLOGS AI Agents are Here. 7 Steps to Prepare 4 min read AI agents are no longer a futuristic concept - they are a practical, transformative force that is reshaping industries. One of the most impactful uses of AI today is the development and deployment of agents: systems that independently perform tasks,... BLOGS The Next Generation of Power BI Interactivity 6 min read Since Microsoft Power BI’s release ten years ago, many enterprises of all sizes have adopted the tool as the centerpiece of their analytics environments. It has transformed reporting capabilities to make data more available, meaningful and actionable... BLOGS Microsoft Copilot for Fabric: A Double-Edged Accelerator of Operational Efficiency and Risk 5 min read Organisations are continuously seeking ways to enhance productivity and streamline operations. AI-powered tools have emerged as game-changing enhancements, promising to accelerate output and improve efficiency. Since the introduction of Microsoft... BLOGS A Guide to Navigating the Upcoming Licensing Changes for Dynamics 365 4 min read On January 15, 2026, stricter license compliance will be enforced, requiring all users to have assigned licenses in Power Platform Admin Center (PPAC) to access Microsoft Dynamics 365 (D365) applications. This change will ensure that only authorised... BLOGS Navigating CMMC Compliance Requirements with Microsoft 5 min read For organisations doing business with the United States’ Department of Defense (DoD), the Cybersecurity Maturity Model Certification (CMMC) is a hot topic of conversation. CMMC ensures that Department of Defense (DoD) contractors and subcontractors... Previous Article Pagination Next Article
