< Back to the full 2026 report on Top Risks CPG and retail firms: Cybersecurity, customer experience and supply chain are top priorities 6 min read 2026 Executive Perspectives on Top Risks and OpportunitiesCyber threats, supply chain disruption and rising cost pressures are no longer isolated risks for consumer goods and retail leaders — they are shaping near-term investment decisions and long-term strategy. Findings from Protiviti’s 2026 Executive Perspectives on Top Risks and Opportunities survey show how executives are prioritising cybersecurity, customer experience and supply chain management, while grappling with the pace and governance of AI adoption. Based on insights from 1,540 global board members and C-suite executives, including consumer goods and retail respondents, the research highlights where organisations are concentrating resources, where execution gaps persist and where leaders see growth potential. Read the report to understand how peers are investing, managing risk and positioning their organisations for resilience and growth.Download the 2026 CPG and retail insights8-minute readWatch the 2026 cross-industry webinar60-minutes, on-demand Where consumer goods and retail leaders see the greatest growth opportunities over the next two to three yearsIn the face of persistent disruption, consumer goods and retail executives are recalibrating investment priorities to address risk, execution gaps and competitive pressure. 70 % Revenue potential 60 % Ecosystem development 57 % Geographic expansion Based on a five-point scale assessing agreement/disagreement. Percentages reflect sum of "Agree completely" and "Agree somewhat" responses. Our webinar series Discover how leading executives are turning today’s top risks—AI, cybersecurity, and talent—into tomorrow’s growth. Join us for actionable insights to help your organisation outpace uncertainty and seize new opportunities. Register now Explore featured solutions and industries Pro Digital Hightech Artificial Intelligence (AI) We help organisations reach the possible with AI that’s innovative, controlled, and accountable focusing on delivering business outcomes, supporting you through change, and building trust through responsible, expert-led implementation. Pro cloud Cybersecurity We help leaders align cyber initiatives with core business objectives to drive growth, build trust, and ensure resilience focusing on protecting your revenue, reputation and customer trust. Pro person 3 Consumer Experience We enable organisations to bring their brand promise to life by designing and delivering customer experiences that combine human-centered design, agile thinking, and technology-enabled execution to build trust, loyalty, and lasting relationships. Supply Chain Management We help leaders align and continuously evolve their supply chain operating models to support how they compete in the market—strengthening execution while improving revenue, cost, asset utilisation, and service performance. Pro Document Consent Consumer Goods Protiviti provides consumer goods consulting services to help consumer companies make data-driven decisions, build a reliable supply chain, all while remaining customer focused. Pro Workflow Flowchart Retail Protiviti helps retail organisations build supply chain resiliency, utilise data analytics to achieve market intelligence, and implement technology solutions and skillsets required for the adoption of new digital technologies — all while helping to meet growing customer and investor expectations. Hospitality, Leisure and Travel In this time of change, Protiviti will continue to help companies respond to evolving customer needs through digital transformation, technology and process innovation, advanced analytics, environmental and social stewardship, and the enhancement of guest experiences and customer loyalty. Get more Top Risks insights Discover our full catalog of insight briefs for additional research findings and expert commentary related to the 2026 report on Top Risks. Insights by industry Insights by organisational role Insights by industry Aerospace & Defense Energy Financial Services Healthcare Manufacturing & Distribution Private Equity Government Technology, Media & Telecommunications Insights by organisational role Finance Teams Information Security Teams Internal Audit Teams Operations Teams Technology & Data Teams FAQs + EXPAND ALL How are consumer goods and retail leaders balancing supply chain investment with customer experience and cybersecurity? + Survey results show 61% of consumer goods and retail leaders are prioritising supply chain management investment, while 42% are focusing on customer experience and 29% on cybersecurity. The findings highlight that leaders are funding interconnected capabilities rather than treating these areas in isolation. Protiviti helps organisations modernise supply chains while embedding customer experience and cyber resilience into the same transformation agenda. Why are many consumer goods and retail organisations struggling to realise value from AI? + While AI adoption is accelerating, 31% of leaders cite an inability to deploy AI at a competitive pace, and 29% report challenges equipping the workforce to realise AI’s value. A further 29% are concerned about poor decision-making resulting from AI misuse or inaccuracies. Protiviti supports organisations with responsible AI implementation, workforce readiness and governance to help translate AI investment into business outcomes. How should consumer goods and retail executives prioritise technology modernisation amid legacy system constraints? + The survey highlights ongoing challenges tied to aging systems, with leaders linking legacy technology to increased risk, slower AI deployment and operational inefficiencies. At the same time, 61% are prioritising supply chain investment, which often depends on modern, integrated platforms. Protiviti helps organisations modernise core systems in a way that supports AI adoption, operational resilience and long-term scalability. For consumer goods and retail organisations what is driving board-level concern about AI over the next decade? + Looking ahead 10 years, 40% of consumer goods and retail leaders identify AI deployments as a top long-term challenge. This reflects concerns around governance, ethical use and the ability to scale AI responsibly across the organisation. Protiviti provides support across AI governance, risk management and operating model design to help organisations deploy AI with confidence. Where are consumer goods and retail executives seeing growth opportunities despite ongoing disruption? + Seventy percent of respondents express optimism about revenue growth over the next two to three years, with ecosystem development (60%) and geographic expansion (57%) cited as key opportunities. Many organisations are using predictive analytics to enhance customer engagement and support these growth strategies. Protiviti helps organisations connect data, technology and partner ecosystems to support sustainable expansion. Subscribe to our thought leadership Get exclusive access to more content and insights to help you stay ahead. Sign up ✕ Scroll to top Introduction Webinar series Featured solutions and industries More Top Risks insights FAQs
