I was with you until that last bit. I think by 2035, it will just be pervasive. So, we think nothing now of jumping on a Zoom call or a Teams call or whatever your favorite platform is. In fact, quite often, you have to check, is it an in-person meeting or is it an online meeting or is it a hybrid? So, this for example, this interaction is very, very comfortable. We’re very, very used to it and we think nothing of doing it. Whereas once upon a time, people really felt the need to come together. I think increasingly, this sort of engagement, an enriched version of this engagement, will just be ubiquitous. It will be everywhere. The infrastructure, the technology will all improve and it will be everywhere. And it will become increasingly normal to engage with really important interactions, the equivalent of online banking but taking into a more comprehensive environment. The equivalent of online gatherings will be just normal.
Will it be a better place? That’s a really, really good question, and some of that has to do with the rules of the game. So, we really need to understand the long-term implications of creating this digital environment, which is incredibly powerful that some people don’t want to access. And so that separation between what you can do if you're willing to engage versus what you’re not willing, or what you miss out on if you’re not willing to engage, is a really important one. We also need to understand really the implications of all the data that we’re effectively giving away about ourselves when we interact with this world. We reveal not only information about ourselves, we reveal information about where we are and when we are, who we’re talking to, what things we’re engaging with. So, all the issues we have at the moment around revealing personal information or personal identifiable information get scaled up massively when we have more and more ways of engaging at higher and higher velocity and with greater volume.
So, it’s the big data challenge turned inside out and amplified. The inside out part is we’re revealing so much about ourselves in so many ways and just put that on steroids, and that’s one of the other challenges. So, we need to think about what on earth we mean by privacy in, really, the hyperconnected version of the world we live in now. We’re already pretty connected but we can still turn it off if we think of enough ways, enough things to turn off, but if we’re really genuinely enmeshed with that digital universe, then we really have to rethink what we mean by privacy.
There are couple of other implications associated with it. What are the long-term consequences of just so much engagement with so many different entities and people and objects compared to how we have evolved to this point? Rewind back a hundred years, there was no such thing as even the conversation we’re having now. The best you could do is the very early telephone. I think we’re still running an experiment as the human race to see what the implications of constantly on, constantly accessible, and constantly connected really means to people.
By 2035, we probably would have sorted that out but we might have a better idea. We might have some new names for new conditions or new ways of dealing with not being connected, the anxiety of not being connected. But I think that experiment will still be running. So, will it be a better place? It will be more convenient. It will be more accessible. It will be more efficient in many, many different ways, but that’s not all we want as people, but certainly, it will help a whole range of different things that we do try to optimise and achieve.