Consulting firm will donate 1,000 meals for every birdie made by its brand ambassadors Fitzpatrick and Kupcho during the 2021 Major Championships
MENLO PARK, CA - April 7, 2021 – Protiviti will donate up to 100,000 meals to non-profit Feeding Children Everywhere based on the total number of birdies made by golf pros Matt Fitzpatrick and Jennifer Kupcho during the 2021 Major Championships. The ‘Birdies for Meals’ campaign is part of Protiviti’s global i on Hunger® service programme to help fight world hunger. Protiviti has pledged to donate 1,000 meals each time Fitzpatrick and Kupcho make a birdie in the Majors this year.
Fitzpatrick and Kupcho, both rising stars in professional golf, have been brand ambassadors for Protiviti since February 2020. Fitzpatrick is currently ranked 16th in the world with six professional victories worldwide. Kupcho, champion of the historic inaugural Augusta National Women’s Amateur, is currently in her second full season on the LPGA and is already ranked 11th in the world. There are nine Major Championships scheduled in the 2021season, with the men playing four and the women playing five.
“It’s great to be able to partner with organisations like Protiviti that have a passion for making a difference. I’m excited to do my part out on the course, and I look forward to tracking the progress this season,” said Fitzpatrick.
“It’s really special to know that my play on the course will make a difference for others around the world. Golf is a sport that’s proudly rooted in philanthropy, and it’s great to have Protiviti giving us a platform to give back in this way,” said Kupcho.
Protiviti’s i on Hunger programme has provided over 11 million meals in more than 20 countries since it began in 2014. “Despite the challenges and restrictions brought on by the pandemic, our people have found innovative ways to continue supporting the fight against world hunger. We also want to raise awareness of hunger and encourage others to join in the effort to make a positive difference,” said Protiviti President and CEO Joseph Tarantino. “We’re very pleased to be joined in our ongoing efforts by Matt and Jen, and we look forward to donating meals every time they make birdies during the 2021 majors.”
Rick Whitted, CEO, Feeding Children Everywhere, said, "We have partnered with Protiviti for the last seven years to provide over 2.5 million meals through the firm’s i on Hunger programme. When the world changed last year, Protiviti maintained its status as a force for good, helping us provide meals to families in need throughout the pandemic. We're excited to grow our partnership and impact together with Birdies for Meals this summer." Feeding Children Everywhere is now doing business as U.S. Hunger.
For more information about Protiviti’s i on Hunger programme, please visit here.
For more information about Protiviti’s golf brand ambassador programme, including photos and video interviews with the players, please visit here.