Strategic Adobe Solutions Partner
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Marketing, Digital and Product/Experience are continuously transforming. Consumers are becoming more digital and there is an expectation that brands meet them with the right content in the right channels at the right time. Our Adobe experts and targeted solutions are focused on helping clients anticipate the needs of consumers, adapt their services, and activate channels to build brand loyalty and advocacy, all while fuelling growth and making the most of technology investments.
Helping clients anticipate the needs of consumers
Our key Adobe solutions include:
Traditional segmentation has been a point-of-time initiative. Marketing is changing to become more data driven and customer centric. With that, brands need to leverage multi-dimensional data to create cohesive customer personas and layer in a multitude of signals to help engage consumers. We leverage Adobe Experience Platform to create an Adaptive Segmentation strategy to provide multi-dimensional, near-real-time segments.
Our scaled content automation offerings allow you to create unique content across multi channels for each moment for each segment. This kind of personalisation cannot be achieved through traditional content creation means. We leverage the Adobe ecosystem to structure, create and manage a content automation service that delivers content relevancy at scale without exponential cost.
Technology and data are becoming a key enabler of marketing and digital transformation. Today’s complex martech ecosystem is comprised of more than 8,000 platforms and the rate of change in these platforms is significant. A fragmented martech stack is inefficient for an enterprise strategy. Our Martech Blueprint can help seamlessly connect your enterprise architecture while clarifying, optimising, and benchmarking your investments.
Marketing has historically relied on 2nd and 3rd party cookies to gather data about customers. With the “death of the cookie,” brands need to rely on 1st party data (1PD) to make informed marketing decisions, shape segmentation and drive tactics. This shift in strategy calls for brands to acquire and manage more 1PD across touchpoints. In addition, regulatory laws like GDPR, CCPA, etc. are on the rise. We help brands establish governance, stewardship, and controls around management of such data.
Executing a marketing strategy on a global scale is challenging without certified teams and established implementation practises. Protiviti Digital has a geographically distributed Adobe COE (Center of Excellence). Partnering with our parent company, Robert Half, we help clients with talent management and near-shore/off-shore Adobe certified resources.