Protiviti’s Social Media Strategy professionals help organizations determine how best to take advantage of the opportunities offered by social media.

For any organization contemplating the use of social media, there are numerous challenging questions to be answered, such as

1. How do we know whether and when to implement social media capabilities? Which of the myriad capabilities should be implemented, and how should we do it?
2. Which departments should be involved in developing our social media strategy?
3. What are the specific risk and regulatory considerations?
4. How do we select the right social media platform(s) and the right tools to manage and monitor the use of these platforms? What impacts will there be to our existing technology infrastructure?
5. How can we sort through the hype – what aspects of social media truly make sense for our organization?

One matter is settled however: social media is here to stay, and it represents the biggest shift in business communication since the advent of the Internet. The benefits – as well as the risks – are real. Such a dramatic change demands a thoughtful approach to strategy, design and implementation.

Protiviti Social Media Strategy professionals approach these topics leveraging the disciplines of strategic planning, IT governance, and program management to help you create and implement a social media strategy that meets your business objectives. We start by helping you bring together all the relevant stakeholders in order to establish a shared definition of success (More traffic? Increased revenue? More attentive customer service?). We then help you define requirements for your social media initiative(s), then guide your team through system and process design, product selection, implementation, monitoring, and optimization.

Social Media Strategy

1. Social Media Strategy (Development and Refinement)
2. Social Media Risk Identification and Analysis

Social Media Planning

1. Social Media Policy Creation/Refinement/Alignment
2. Social Media Foundation and Concepts Training, Skills Assessment
3. Social Media Tool Selection
4. Social Media Technology and Organization Impact Assessment
5. Social Media Implementation Planning Services

Social Media Development and Change Management

1. Social Media Awareness and Training
2. Social Media Implementation Planning Services
3. Social Media Project Definition and Development Services

Social Media Implementation and Monitoring

1. Social Media Awareness and Training
2. Social Media Implementation Planning Services
3. Social Media ROI Analysis and Reporting

Other related service offerings

1. Data Analysis
2. Application development
3. Information security assessment
4. Technology integration
5. Regulatory compliance