Technology transformation and change management help non-profit organisation reach donors and improve fundraising
United Way of Greater Toronto (UWGT), with an overriding mission to eradicate poverty, has successfully mobilised volunteers and financial resources to care for the needy in its communities since 1973. Today it’s the largest non-governmental supporter of social services in the region with a network of 300 agencies that meet urgent human needs and improve social conditions for more than two million people.
Despite its extensive experience as a fundraiser, grant maker and systems connector, UWGT was losing market share to competitors, making it difficult to meet its mission in the years leading up to and during the COVID-19 pandemic. The organisation’s leadership decided a refreshed strategy toward revenue growth was needed, with a focus on its legacy donation platform for corporate partner employee fundraising. The organisation reached out to Protiviti for help transforming the platform in technology, functionality, services and donor experience.
A global nonprofit that cares for the needy and fights for health, education and financial stability in greater Toronto
Losing market share in contributions due to outdated donor platform and poor donor experience
Transformed platform in functionality, services and donor experience; implemented change management
Improved connection with donors led to greater fundraising success and achieving community-impact goals
The new solution would safeguard donor data and meet privacy requirements throughout the donation process while ensuring a refreshed user experience to reach a new generation of donors.