SIFMA SIFMA is the leading trade association for broker-dealers, investment banks, and asset managers operating in the US and global capital markets. On behalf of the industry’s nearly 1 million employees, they advocate on legislation, regulation, and business policy, affecting retail and institutional investors, equity and fixed income markets, and related products and services. SIFMA serves as an industry coordinating body to promote fair and orderly markets, informed regulatory compliance, and efficient market operations and resiliency. They also provide a forum for industry policy and professional development. SIFMA is the US regional member of the Global Financial Markets Association (GFMA).Protiviti is one of SIFMA’s 10 Premium Associate Members, actively engaging with SIFMA committees and working groups, sharing insights and expertise on crucial industry developments, speaking at conferences and events, and contributing to SIFMA’s advocacy efforts for effective and resilient capital markets.