Joan Smith

Managing Director and Global Solutions Lead, Protiviti Digital

Joan Smith is a Managing Director and leader of Protiviti Digital, which includes strategy, transformation, customer experience, creative and technology. Joan has 20+ years of applied experience across both the digital and customer landscape, guiding CMOs and Digital leaders in transformational initiatives that drive improved experiences and growth.

Before joining Protiviti, Joan was a Managing Director leading Digital & Marketing Transformation with Accenture Interactive, where she led a practice focused on transformational digital, marketing, and experience-led projects across North America for Fortune 500 brands. Prior to that, she was the Director of Customer Relationship Management and Database Marketing at Warner Bros.

Joan graduated from Babson College with degrees in Management, Finance and Entrepreneurial Studies.

Areas of Expertise

  • Strategic Planning
  • Marketing Strategy
  • Program Management
  • Customer Experience
  • Direct Marketing
  • Digital Marketing
  • Customer Analysis
  • Customer Insight
  • Customer Acquisition


  • Babson College