The communications industry continues to converge, characterized by the removal of entry barriers across wireline, wireless, ISP, digital content, network/transport and device companies. In this dynamic environment, improving revenue, retaining customers and managing risk are three of the critical issues facing communications industry executives. As companies strive to maintain market share and customer loyalty, it is becoming increasingly important to find innovative ways to optimize margin and increase profits.
The challenges arising from convergence are further complicated by additional market conditions, including industry consolidation, economic uncertainty, increased competition, corporate governance, fraud detection and prevention, increasingly sophisticated and demanding customers, and an antiquated regulatory environment. These factors combined challenge the way communications and multimedia companies go to market and conduct business.