New website and imagery including photography by consultants reflect ‘Protiviti Perspective’
MENLO PARK, CA - November 29, 2016 – Global consulting firm Protiviti has launched a new brand identity, which is designed to better position the firm and its unique ability to deliver deep expertise, objective insights, a tailored approach to consulting and unparalleled collaboration with public and private enterprises.
As part of its refreshed brand, Protiviti has adopted “Face the Future with ConfidenceTM” as its new tagline as well as new colors, new imagery and an updated logo, and created a completely new website (www.protiviti.com) to provide a more dynamic user experience.
“As we looked ahead to 2017, our 15th anniversary year as a firm, we felt the time was right to refresh our brand and showcase the vibrant community of people who make up Protiviti,” said Joseph Tarantino, president and CEO, Protiviti.
With its heritage in risk management, Protiviti has gained an insightful perspective on the dynamic challenges businesses face globally. The firm’s consultants leverage these perspectives to not only solve regulatory, risk and compliance issues, but also help their clients pivot their thinking towards the future.
“We know the future doesn’t come with a playbook. That’s why we look more deeply into our clients’ organizations to help them discover and anticipate previously unseen opportunities for future growth and profitability and as well as manage their risks,” said Tarantino. “This thinking is a core tenet of our identity and part of the differentiated value we offer to our clients. The change in our branding affirms our commitment to helping our clients confidently prepare now for the future.” This deeper insight into its clients’ businesses is reflected in the x-ray imagery Protiviti is using in its branding, including on www.protiviti.com.
For another critical part of its brand refresh, Protiviti recruited its employees to demonstrate their diversity of thinking by submitting photos of subjects ranging from their world travels to everyday life. Many of the photos are featured on the firm’s new website and will be used in other marketing programs. “We don’t provide stock solutions to our clients, and we didn’t want to use stock photos in our new identity,” said Adam Todd, vice president of marketing and communications, Protiviti. “We were amazed at the quality and variety of the photos taken and generously contributed by our people and decided to share them in a photo gallery called The Protiviti Perspective.” Visitors to the firm’s website can view the photos and read commentary by the employee-photographers at www.protiviti.com/protiviti-perspective.
The new Protiviti website helps clients, industry partners, regulators and job seekers connect more effectively with the firm’s solutions in finance, data, technology, operations, analytics, governance, risk and internal audit and its popular thought leadership content. The site’s new design enhances the user experience with simple navigation, search functionality and mobile responsiveness.