Mitigating Risk Through Targets Comms

Business Transformation - World Trade Center Reflection Pool
Mitigating Risk Through Targets Comms

Corporations are beginning to understand what anthropologists have known for a long time: You can’t communicate effectively with a group of people if you don’t understand their culture and speak their language. For corporations, an effective communications program is a primary management tool for reducing certain type of risks, such as internal loss due to employee theft, on-the-job accidents and loss due to wasted resources (e.g., energy). However, no communications program designed to reduce risk will yield desired changes in employee behavior unless it is based on a clear understanding of the organization’s culture.

 

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