A Multigenerational Perspective on Employee Communications

Skills and Scale
A Multigenerational Perspective on Employee Communications

At the cash register, behind the counter and on the sales floor, the 21st century retail workforce, like the general workforce, is becoming increasingly multigenerational. Thus, a retailer's future success will depend on engaging and communicating effectively with a demographically diverse workforce. Today, it is common to find four distinct generations working together: 

• Traditionalists — generally defined as those born between 1922 and 1945 
• Baby boomers — those born from 1946 to 1964 
• Generation X — those born from 1965 to 1980 
• Generation Y (also called "Millennials") — those born from 1981 to 2000 

According to recent figures from the U.S. Census Bureau, traditionalists represent 17 percent of the U.S. population (48.7 million); baby boomers, 28 ercent (78.3 million); Gen-Xers, 23 percent (63.3 million); and Gen-Yers, 29 percent (80.4 million).


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