Making Personalized Possible! An Introduction to Kentico’s Digital Marketing Module
In the public-facing website game, personalization is key and conversions are king. In this '30 on Thursday' webinar session, we’ll review Kentico’s Digital Marketing Module and you’ll learn how to take every-day user interactions and convert them into memorable experiences for your customers. This session is an overview and will touch on the elements of the marketing module and how they interact to create a complete, one-stop-shop digital marketing experience for your team.
Maggie Swearingen has more than 13 years of experience managing web projects from the ground up. As an Experience Architect she is responsible for guiding clients through the critical information architecture and taxonomy planning phase of project implementation. She advises clients with regard to content strategy, overall usability and user experience. Additionally, as a user adoption and governance specialist, she is responsible for assisting clients through the creation and implementation of their governance plans. Maggie works directly with clients, sharing vital information about user adoption best practices and her keen understanding of online user behavior and user engagement methodology.