IAM’s Role in GDPR

The General Data Protection Regulation (GDPR) will change how organizations collect and store personal data about their consumers. Under this new regulation, companies have to be more transparent about how consumers’ personal data is collected, stored and used. Because customer identities are at the forefront of this new regulation, GDPR is directly tied with identity and access management (IAM). An effective IAM program will ensure that only the right people have access to personal data, including employee and customer identities.

How IAM Helps Solve GDPR Compliance

The following IAM components will help organizations ensure that only the right people have access to customer personal data.

The GDPR Requirement

On May 25, 2018, GDPR was implemented as law, allowing European Union (EU) customers to have more control over their private information across all digital forms. The scope of the new regulation has been extended to all organizations collecting and processing personal data of individuals residing in the EU, regardless of the company’s physical location. The key driver for this change is increased risk of exposing customer data through increased use of mobile devices, adoption of big data analytics, and increased volumes of personal data being digitally generated, processed and shared across the globe.

How CIAM Helps Solve GDPR Compliance

Customer relationship management (CRM) provides an avenue for companies to engage with customers. However, without an effective customer identity and access management (CIAM) platform in place that works to secure customer personal data, relationships with customers could falter.