The retail experience has been transformed over the past decade as what, where and how consumers buy has changed. The transformation is far from complete and innovation continues to drive the industry forward. Today’s retailers are successfully integrating online and in-store experiences to maximise customer choice in the buying process. Many retailers were early adopters of data and analytic tools, creating competitive advantage through anticipation of customer demands and creation of increasingly customised demand generation programmes. Payment options and regulations are continuing to evolve requiring more resources to manage and optimise. Many retailers have experienced security breaches related to payments or lost customer information, impacting their reputation and the trust of consumers.
Successful retailers are able to adapt their operations, technology and people to continuously anticipate and meet customer, shareholder and regulatory demands in this changing world. At Protiviti, our retail experts focus on providing you with greater control over your business so that you can innovate and grow profitably.