AI in the Technology Industry
How the Need for Competitive Advantage Is Driving AI Investment
The technology industry is all about developing and commercializing innovative ideas. That is why technology and artificial intelligence (AI) are a perfect match — an Edison-meets-the-light-bulb moment when companies can rethink and transform how they operate and succeed in the marketplace.
It’s clear that tech companies already recognize the opportunities that AI presents. They pioneered some of the AI innovations that many of us use every day, like virtual assistants from Amazon and Apple (Alexa and Siri, respectively) and the navigation systems in automobiles. According to a 2018 Protiviti study, technology companies expect value from AI investments to soar in as little as two years.
This white paper examines the issues that technology companies must navigate as they continue to invest in AI. Among the top concerns for companies implementing AI are how to derive business value from the technology and how to attract and develop the specialized talent needed to support AI programs as they evolve and mature. At the same time, organizations must address some relatively new and highly complex issues that have put the tech industry in the media spotlight, including data privacy and business ethics.
The extent to which technology companies can manage these issues and drive change constructively within their organizations will determine how quickly they can unleash the full power of this transformational technology.
 Competing in the Cognitive Age, Protiviti, 2019