Predictive analytics enables you to extend your analytics capabilities: moving from looking in the rearview mirror to looking in the future. For companies wanting to gain a competitive advantage, using predictive analytics is a top priority.
High-performance companies use predictive insight to identify untapped opportunities and expose hidden risks buried inside vast amounts of data including both structured and unstructured. It gives your decision makers the insight they need to predict new developments, capitalize on future trends, and respond to challenges before they happen.
Regardless of your industry, two statements are true:
- Recent advances in technology have enabled greater data velocity and greater volumes of structured and unstructured data, creating needs for just-in-time predictive analytics, predictive modeling and re-emergence of 'machine learning' approaches.
- Yesterday you competed only within your own industry sector, while today you are competing for your customers' business across industry silos, and the customer experience you create should be better than that of your competitors.
In this “new norm” there will be winners, and there will be losers, and while losers look for clues in the past, winners will be gathering better insights to predict the future. Which one will you be?
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