Maximizing Sales Performance Through the Use of Sales Enrollment Contact Centers

​In the next two decades, healthcare companies offering Medicare Advantage (MA) products will be hit by a tsunami-sized wave of baby boomers aging into Medicare. One way to maximize opportunities during this time of increased enrollment is to make the enrollment contact center a strategic sales partner in the process. As detailed in this paper, well-trained and skilled contact center employees can help reinforce brand image, capture enrollees during the short annual enrollment period (AEP) and close sales, acting as de facto sales agents for the MA payer or provider. With key elements in place – effective engagement of trained and flexible staff, a skilled management team, the right IT and operational processes, and a long-term partnership strategy – enrollment contact centers can help MA insurance plans maximize opportunities for greater sales and revenue.

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